Trade Mark Personal Names

You can register your personal name as a trade mark if your name is directly associated with the goods or services you provide.

This means that your name has taken on a secondary meaning, because of how it is used. But keep in mind that common surnames – such as Ebanks, Wang, Smith, or Garcia – may be difficult to register.

If your name has become widely known and associated with specific goods or services, you may be able to register as a trade mark.

Some examples of personal names used as trade marks are:

• Chanel
• Levis
• Versace
• Gucci
• Vera Wang
• Ralph Lauren
• McDonald’s
• Ford